Check out CMA’s upcoming Power Series! - An interactive marketing seminar taking place for business owners and marketing executives in the Central New Jersey area. In the "Public Relations -- Quality vs. Quantity” series, CMA Public Relations Manager, Kaitlin Friedmann, will discuss how public relations is a cost-effective option for brand awareness.
What: Public Relations: Quality vs. Quantity
When: Tuesday, August 4 or Tuesday, August 11
8:30-9:30am
Where: CMA’s Office
191 Clarksville Road
Princeton Junction, NJ 08550
Why: The series will include steps for a successful public relations campaign and the importance of press releases for your company. We will also look at whether or not social media is beneficial as a new business tactic to target customers, and what reporters and editors want out of an interview. This seminar will introduce ways to remain competitive in the marketplace and build upon strategies to heighten brand recognition for your company. Join CMA’s marketing team for this event and find out how CMA works to deliver results for marketing challenges.
Feel free to email info@cmasolutions.com or call 609.297.2235 to sign-up. Since space is limited, pre-registration for the event is required. Do not miss out on this valuable marketing opportunity!
Jeffrey Barnhart
CMA President and CEO
www.GoToCMA.com
Friday, July 31, 2009
Tuesday, July 21, 2009
Marketing in a Recession
Beating the economy with a knock-out marketing plan…
As we all know, crisis holds opportunity. We also know opportunity favors those who are knocking at the door consistently, through marketing and other strategic commitments made by business people whose goal is not to ride it out, but to ramp it up.
Turning my advocacy into action at my own firm has paid off because this recession marketing strategy is proven successful. Studies of past recessions, notably one by McGraw-Hill have revealed companies maintaining or increasing their marketing investments in tough economic times fare better than those who pull in their horns. In a less crowded marketing playing field, they get ahead in the downturn and have more traction when the economy revives.
http://blogs.cisco.com/ciscotalk
Almost 50% of US adults believe a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling, according to a study by Ad-ology Research. The results also showed a large majority of consumers think businesses continuing to advertise are competitive and committed to doing business.
Jeffrey Barnhart
CMA President and CEO
www.GoToCMA.com
As we all know, crisis holds opportunity. We also know opportunity favors those who are knocking at the door consistently, through marketing and other strategic commitments made by business people whose goal is not to ride it out, but to ramp it up.
Turning my advocacy into action at my own firm has paid off because this recession marketing strategy is proven successful. Studies of past recessions, notably one by McGraw-Hill have revealed companies maintaining or increasing their marketing investments in tough economic times fare better than those who pull in their horns. In a less crowded marketing playing field, they get ahead in the downturn and have more traction when the economy revives.
http://blogs.cisco.com/ciscotalk
Almost 50% of US adults believe a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling, according to a study by Ad-ology Research. The results also showed a large majority of consumers think businesses continuing to advertise are competitive and committed to doing business.
Jeffrey Barnhart
CMA President and CEO
www.GoToCMA.com
Monday, July 13, 2009
Utilizing Social Media
Social marketing…
Since I’ve been urging marketers for the past 18 months in a variety of media to weather the economic storm by staying the marketing course, it makes sense to take my advocacy to the larger marketing community into the blogosphere.
This may be my first blog, but it is not the first time I’ve encouraged my peers to market their way through the recession. I’ve been practicing what I preach with a consistent outbound marketing effort at Creative Marketing Alliance driven by direct and digital marketing, newsletters and advertising both electronic and print now…social media!
We want to blog…
With over 20 years of experience, we know how important it is to research and utilize the innovative marketing trends and now, social networking is at the forefront.
I want your comments and questions so don’t be shy. My goal is to help you with your marketing challenges by turning them into your marketing successes. Use this blog to your advantage and learn all CMA has to offer about the most relevant and money-making marketing information in every aspect CMA can provide.
Jeffrey Barnhart
CMA President and CEO
www.GoToCMA.com
Since I’ve been urging marketers for the past 18 months in a variety of media to weather the economic storm by staying the marketing course, it makes sense to take my advocacy to the larger marketing community into the blogosphere.
This may be my first blog, but it is not the first time I’ve encouraged my peers to market their way through the recession. I’ve been practicing what I preach with a consistent outbound marketing effort at Creative Marketing Alliance driven by direct and digital marketing, newsletters and advertising both electronic and print now…social media!
We want to blog…
With over 20 years of experience, we know how important it is to research and utilize the innovative marketing trends and now, social networking is at the forefront.
I want your comments and questions so don’t be shy. My goal is to help you with your marketing challenges by turning them into your marketing successes. Use this blog to your advantage and learn all CMA has to offer about the most relevant and money-making marketing information in every aspect CMA can provide.
Jeffrey Barnhart
CMA President and CEO
www.GoToCMA.com
Wednesday, July 1, 2009
About CMA
About Creative Marketing Alliance, Inc.
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) is a synergy of marketing and management businesses providing proven strategic, creative and management resources to achieve client goals through its allied businesses: CMA Marketing and Communications, CMA Association Management and CMA Healthcare Marketing. CMA has received 175 industry awards in its 21 years of business. Please visit www.cmasolutions.com for more information.
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) is a synergy of marketing and management businesses providing proven strategic, creative and management resources to achieve client goals through its allied businesses: CMA Marketing and Communications, CMA Association Management and CMA Healthcare Marketing. CMA has received 175 industry awards in its 21 years of business. Please visit www.cmasolutions.com for more information.
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