The summer months are certainly a fun time to be with friends and family and enjoy the warm weather. Contrary to popular opinion, I also believe it to be a productive time in the workplace. Here are some ways that small businesses in particular can keep their marketing messages moving during the summer months:
In the summer, there are far fewer workshops, conferences and networking events being held. It’s the perfect time to launch your own webinar so that your customers can learn about your products, services or look to you for guidance on an industry trend completely at their own convenience.
If your customer base does have some downtime, this could be the perfect timing to ask them for an update on their concerns or learn more about how the economy has affected them. Send out an email survey that takes no longer than five minutes to fill out and utilize that information to plan any marketing changes come September.
Are there some business contacts you’ve lost touch with? Maybe you finally have the opportunity this summer to start that LinkedIn Group you’ve been meaning to launch. Or, just take more time to learn about social networking sites—it’s a rapidly changing part of the way the world conducts business. Take some time to participate and strengthen your business network.
Don’t assume that all companies you work with have a “Summer Friday” policy. Reach out, keep marketing and communicating, and you’ll find the summer is more productive than you thought.
President & CEO
Friday, July 23, 2010
Tuesday, July 6, 2010
Steven L. Lubetkin Photo/Copyright ©2010. Used by Permission.
From left to right, CMA Director of Marketing Services, Erin Higgins, President and CEO, Jeff Barnhart and PR Manager, Kaitlin Friedmann celebrated 10 ASTRA wins at the annual awards ceremony.
CMA recently won 10 awards in 10 different categories at the 2010 New Jersey Communications, Advertising and Marketing Association’s (NJ CAMA) ASTRA Awards ceremony!
CMA received 10 awards for entries in marketing and public relations categories, showcasing the depth of the firm’s creative capabilities and marketing expertise. The judges honored the firm for its advocacy and public affairs work, creation of a comprehensive sales kit, multi-media business to business campaign and corporate logo as well as for the development and execution of a digital marketing and public relations campaign and this blog, CMA Central.
“Our staff continues to work together to create marketing pieces that truly communicate our clients’ messages and position them as leaders in their targeted market,” said Jeffrey Barnhart, President and CEO of CMA. “We are truly grateful to have received these awards and look forward to raising the bar next year.”
For 23 years, clients have relied on CMA for comprehensive strategic programs, high-impact creative communications and time-tested management solutions. The company’s innovative planning process, Marketecture, helps a variety of for-profit and non-profit organizations navigate industry trends and market forces to ensure continued success. For more information, visit www.cmasolutions.com