The Big Chill

Like every President of their own business, it’s hard not to feel puzzled by the uncertainty in today’s business world. The truth is today’s business environment is different than it was a few years ago because of the consolidation of roles and possibly, the creation of new positions. Many executives and managers new to this level of power feel paralyzed, FROZEN even, by uncertainty, leading to long periods of indecision.

Aldonna Ambler, The Growth StrategistTM who has helped literally hundreds of companies live up to their potential over the course of her career, recently became CMA’s strategic partner as we advise our clients on the right path to take. She says: How can you be an effective leader if you don’t want to take a chance, risk failure or disappoint anyone? And she’s right.

Businesses are fluid and always changing due to outside forces you may be unable to control. CMA’s MarketectureTM process, analyzes the best ways to position a company through marketing and advises company executives how to deal with outside forces such as technological advances, political/policy changes and socio-cultural implications. This strategy is needed now more than ever as the recession causes us all to rethink the way we approach marketing and redefine our value propositions.

Ask yourself this—will you ever know when the right time is to take a risk? Is being proactive really a risk anyway? Maybe forgetting about the “all or nothing” approach to marketing your business is the key to thawing out your business’ big freeze.

Jeffrey Barnhart
CMA President and CEO
www.GoToCMA.com