IMARK Group Selects CMA

CMA announced today that the IMARK Group has selected the firm to produce the organization’s quarterly publication, IMARK Now, beginning with the February 2010 issue.

IMARK Group, the largest member-owned, independent electrical distributor marketing group in the electrotechnology industry, expanded earlier this year with the acquisition of another marketing group, Equity/EDN. The group’s network of electrical distributor members work closely through IMARK programs with over 100 of the electrical industry’s leading manufacturers and service providers to maximize profitability, increase market share and strengthen business relationships. CMA was selected by the IMARK Group because of the firm’s deep understanding of the electrical industry and has provided innovative marketing programs for several of IMARK Group’s member companies in the past.

A team of 12 from CMA will manage the relaunch of the quarterly magazine as IMARK Now (previously Marketfocus) to reflect the organization’s recent expansion. This includes management of editorial content, design, layout, advertising sales and other logistics. IMARK Now will reach approximately 8,000 readers.