The summer months are certainly a fun time to be with friends and family and enjoy the warm weather. Contrary to popular opinion, I also believe it to be a productive time in the workplace. Here are some ways that small businesses in particular can keep their marketing messages moving during the summer months:
Webinars
In the summer, there are far fewer workshops, conferences and networking events being held. It’s the perfect time to launch your own webinar so that your customers can learn about your products, services or look to you for guidance on an industry trend completely at their own convenience.
Surveys
If your customer base does have some downtime, this could be the perfect timing to ask them for an update on their concerns or learn more about how the economy has affected them. Send out an email survey that takes no longer than five minutes to fill out and utilize that information to plan any marketing changes come September.
Social Networking
Are there some business contacts you’ve lost touch with? Maybe you finally have the opportunity this summer to start that LinkedIn Group you’ve been meaning to launch. Or, just take more time to learn about social networking sites—it’s a rapidly changing part of the way the world conducts business. Take some time to participate and strengthen your business network.
Don’t assume that all companies you work with have a “Summer Friday” policy. Reach out, keep marketing and communicating, and you’ll find the summer is more productive than you thought.
Jeffrey Barnhart
President & CEO
jbarnhart@cmasolutions.com
Friday, July 23, 2010
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment