FIN Turns to CMA to Apply Financial Industry Experience

Challenge: Raise product awareness for Financial Investment News (FIN) among investment management marketing and sales professionals and stand out from competing companies at industry events.

Solution: CMA developed a comprehensive product offering brochure designed to catch the attention of attendees of the Association of Investment Management Sales Executives (AIMSE) Annual Conference this fall. The design reflects a professional and modern feel in a well-organized manner. Using a unique shape, CMA created the piece to stand out among competing investment management industry service providers and publishers.

The brochure communicated the benefits, ease, and abilities of the company’s major product, FINsearches, while tying in information about the features and highlights of its FINdaily and Nonprofit News publications. As a piece that defines and incorporates the company’s products as well as publications, this brochure serves as a memorable “leave behind” after face-to-face contact.

Why CMA? Impressed by CMA’s knowledge of the financial industry, the resulting brochure received rave reviews from the client about what CMA was able to deliver.

CMA’s work with FIN is a perfect example of the results of good team work. FIN has worked with members of the PR team for years helping to promote the conferences of long-term CMA client PAICR (the Professional Association for Investment Communications Resources) through informative articles in their magazines. Over time, the FIN publishers began to see that CMA is more than just a PR firm and turned to CMA to more effectively market themselves.