As the song goes, Santa makes his list and checks it twice. With 2012 just about a week away, it’s not too late to make your marketing “list “for next year. For many businesses, it seems long-term planning has been sidelined by a focus on short-term success and survival. While we all have to do what we can to survive, a sensible marketing plan with real goals and objectives will help make sure you don’t end up with a lump of coal under the tree next year.
A few key questions to ask as you finalize your 2012 plan:
- Are there changes in the marketplace or other environmental factors that may affect how you do business now or in the future?
- Have your target audiences or competitors changed or will they change in the future?
- Have your key success factors changed due to the current marketplace?
- Are existing strategies working or do you need to develop new ones?
- Should your key messages to targets change?
Even the naughtiest kid knows putting together a ridiculously long list of gifts isn’t going to get him what he wants. Treat your marketing plan the same way. It can help to spend sometime thinking about your dream wish list, but don’t get stuck there. Ultimately, your marketing plan needs to be based on sound strategy, measurable goals and a realistic budget.
Here’s to staying off the naughty list in 2012!
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