Summer Spells Success for CMA Client Events

The Transportation Marketing and Sales Association (TMSA) and Rental and Staging Network (RSN) commended CMA on the innovative strategies and tactics used to stage two successful meetings. The TMSA Annual Conference held in early June at the Rancho Bernardo Inn in San Diego, California and RSN’s Leadership Symposium, held in early August at the Westin O’Hare in Chicago both exceeded client expectations thanks to the collaborative efforts of CMA’s internal teams.

CMA handled all aspects of the TMSA Conference including attendee registration, speaker arrangements, on-site management, food and beverage and site selection, as well as developing the annual Conference program and executing marketing materials. By promoting the Conference through public relations and e-mail communications, CMA generated interest in the event among members and throughout the transportation and logistics industries leading to a total of 175 attendees. CMA also tapped into members’ growing use and interest in social media and created a Twitter contest to keep attendees engaged. 

CMA was also instrumental in launching RSN’s first-ever Leadership Symposium. A network of geographically-diverse rental and staging companies with complete event capabilities, RSN turned to CMA to stage an event focused on business development education for RSN’s 16 member companies. CMA promoted the Symposium with public relations to raise awareness for the association within the audio/visual industry. 

Has Your Website Kept Pace with Other Marketing Tactics?

Has your website kept pace with your other marketing tools such as advertising, newsletter or sales materials? If not, then you might want to take a look at determining how you can give it a refresh.

There are many ways to enhance and modify your website:

Update its design - This will have to be your first step in refreshing your site. Your new look must reflect your current branding. Also, keep in mind white space and easy navigation are crucial in designing for the web which is much different than designing for print. Our designers always make sure to follow a consistent feel with other marketing pieces.

Have current content - Copywriting is just as important as graphics. Keep to a consistent format that makes it easy for visitors to find what’s new. Add any news updates, customer testimonials or newsletters consistently. Another tip, fresh content attracts search engine spiders to a website which will increase your SEO.

Add or reduce “bells and whistles” – Incorporating Flash, animation, videos etc. can enhance your site and should be added to show innovation, but having too much can detract visitors. Be careful which and how much you use.

Refreshing your website can increase visitors looking for new content and give an overall perception that you are a thriving company.

Here is a sample of a website CMA refreshed for Lamanna, an electrical contractor who came to CMA several years ago for their first website and other branding initiatives. The CMA team applied our decades of knowledge of the electrical industry to create a functional and communicative representation of their business.