Implementing new strategies: Where do we go from here?

Frequent readers of this blog and CMA’s newsletters have seen the word Marketecture(TM) used many times in relation to the development of a marketing strategy. Over the course of this analysis session, CMA clients play an integral role in identifying and analyzing the relationships between marketplace competitors and the criteria used by their target audiences in making buying decisions.

Where many marketing firms may fail to implement strategies discussed in these types of discovery sessions, CMA excels. Marketecture’s resulting tactical marketing plan creates a blueprint for the client’s marketing program and specifically spells out key messages and branding strategies as they relate to different key audience segments.

Our team frequently turns back to the report to keep brand consistency and guide a client through new initiatives, product launches and other types of company and/or market place changes. This is to be used as a guideline and working document as the plan may need to be amended as unforeseen developments occur.

It’s easy to become disillusioned in the current business climate and many companies may feel they have lost their way. Acting on disjointed directions, holding on to out-dated traditions or maintaining the status quo can be dangerous to a company that faces fierce competitors.

It’s hard to tell what lies ahead this year, but while it’s still early on in the first quarter, take some time to look inward to your brand, measure your ability to adapt to outside forces and move forward with tactics that work.

Jeffrey Barnhart
President and CEO
jbarnhart@cmasolutions.com