Humanizing Your Brand With Social Media

More and more businesses are breaking into the world of social media and are utilizing this medium as a way to promote their brand and products and services. Fully delving into social media and capitalizing on the world of two-way communication can be rewarding for any business, if done effectively.

Having a thought leader from your company act as the social media liaison truly helps humanize your brand. Customers and prospective customers will be more comfortable sharing feedback about your company and its products and services knowing they are speaking directly to someone from the company. Consider these tips for humanizing your brand with social media.

Be open. Since you are trying to create a comfortable atmosphere that will encourage participation and feedback, make sure you share information about yourself with your audience. The more they know about you, the more willing they will be to provide their thoughts on your brand and its products and services.

Provide stimulating content. When participating in any form of social media outlet, make sure the content is stimulating and valuable. Your goal is to effectively serve your customers and engage prospective customers. Providing content that won’t help them in any way will lead you further away from obtaining and keeping their business.

Keep readers engaged. Respond to comments and create an ongoing dialogue. Post as frequently as possible.

Need help charting a social media course for your business? E-mail us today.

Erin Higgins
Director of Marketing Services
ehiggins@cmasolutions.com