Monday, January 10, 2011

Getting Online on Time


An active and accurate web presence is essential in today’s market place. CMA’s website development team recently worked with the International Vitamin Corporation (IVC), a global private label and contract manufacturing company producing vitamins, minerals and supplements, to get their website up and running quickly.

Formerly a nutritional supplement division of a larger company, IVC found itself without a website after the division was spun off on its own. The leadership at IVC turned to CMA to develop the design, content, and programming for their new website.

The site (http://www.ivcinc.com/) was developed for ease of navigation and new brand design. The contemporary design utilizes white-space accented by images of health, wellness and nature. The copy stresses the company’s comprehensive concept-to-commercialization capabilities including its true integrated supply chain of global partners supplying raw materials for IVC contract and private label projects for national pharmacy chains and big box home stores.

CMA worked within a tight deadline to get the website up and running. Both the design and content helped the newly independent company define itself in the industry.

The result was a website that the company’s sales team could use as a business development tool to grow the company.

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