The Complex World of Healthcare Marketing

There are many different companies in the healthcare marketplace: pharmaceutical companies, hospitals, medical practices, device manufacturers, dental practices, mental health facilities and radiology companies among others—each with its own unique set of messages and goals. Knowing how to market these various companies is a challenge and an experienced marketing partner is needed to successfully navigate the market. What can CMA do for your healthcare company?

First, it is important to note that healthcare marketing is very complex and not “one size fits all.” It is important to help each company find the right mix to reach their target audience. CMA measures these efforts so as to leverage each firm’s unique products or services with a strategic eye for market research and other essential preliminary steps that will help healthcare companies secure more customers and grow a positive reputation.

Here are some other key ways CMA can help healthcare clients achieve marketing goals:

Define your market.

Pinpoint your core market through audits and market research.

Develop a strategic plan.

Create a plan that incorporates the vision and goals of your business or practice, and how to achieve them. CMA’s Marketecture^TM process has helped create a strategic blueprint for many healthcare companies over our 24 year history.

Create a budget.

Lay out what you want to accomplish and create a budget that best optimizes your dollars.

Implement your plan.

Roll out a program that is unique and specific to your company’s goals.

Manage your program.

CMA account executives revisit your plan frequently to help keep it on track.

With stiff competition in all fields of medicine, it is important to promote your brand in such a way to capitalize on your strengths and communicate your expertise to your markets in as many ways as possible. This is an ongoing challenge and one that requires a certain amount of sophistication and market savvy. Many companies have entire in-house staffs that handle all their marketing and communications needs while others seek outside help. 

CMA has developed specialized marketing expertise and industry knowledge over the years to implement strategic branding and marketing programs for clients ranging from healthcare manufacturing to healthcare providers and service businesses. When you are thinking of healthcare marketing, think of CMA. Give us a call to see what our strategic marketing team can do for you.

Jeffrey Barnhart

President and CEO

jbarnhart@cmasolutions.com