Keeping your blog fresh and engaging is an ongoing battle that can wear out even the most committed blogger. Once you’ve won the battle of capturing followers, or just regular visitors to your site, you have to consider how to keep them coming back. Video content is one way to help keep your blog fresh while giving readers a new way to interact with your business.
Here are some easy tips for incorporating videos into your blog strategy:
Put a face to the brand. It might be daunting to select a visible spokesperson to represent your brand, but in the end, building a personal connection with your target market will help your company build relationships that are crucial to growing business.
Consider the message. Jumping straight into lights, camera, action could result in a crash and burn situation. Take the time to consider what will be said or presented in the video. This isn’t the time for off the cuff remarks or adlibs.
Keep it simple. With today’s technology, there isn’t always a need for green screens or video production studios. Video has come a long way from your mom’s heavy duty camcorder, but you will still want to take your time putting together your video blog. Keep an eye out for good lighting and an ear out for distracting background noise. This video will be an ongoing representation of your business. Make sure the end product meets business standards and doesn’t look like a home video.
Have some fun. Always consider the reader or in this case the viewer. They are already on your blog because they value your insights or are interested in your product line, but at the end of the day, no one wants to view a dull lecture. Keep things engaging with imagery and personable delivery. Give them a reason not to hit the STOP button.
Need help getting the camera’s rolling? Give us a call.
Erin Higgins
Director of Marketing Services
ehiggins@cmasolutions.com
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