CMA Creative Vision Earns Recognition for Electrical Industry Client

CMA is pleased to announce its creative vision and rebranding efforts have earned recognition for client, IMARK Groups’ quarterly publication, IMARK Now. The magazine received a Bronze Award in Association TRENDS’IMARK Now was one of more than 470 entries in the publication’s contest. All-Media Contest.

Our team redesigned IMARK Group’s magazine, altering its brand identity and giving the publication a new feel. CMA changed the publication’s name from MarketFocus to IMARK Now to convey article timeliness. The magazine’s appearance included a new cover masthead, bold new cover design, contemporary, varied page layouts and complete overhaul with print execution. Additionally, IMARK Now’s editorial format was revamped to cover more industry hot topics and include ongoing content sections such as Management Strategies and Sustainability Scene.

“IMARK Group’s publication was always excellent, but CMA helped take it to the next level by recreating the publication’s look and feel, and providing new and relevant content,” said Jeffrey Barnhart, President and CEO of CMA.

IMARK Group Selects CMA

CMA announced today that the IMARK Group has selected the firm to produce the organization’s quarterly publication, IMARK Now, beginning with the February 2010 issue.

IMARK Group, the largest member-owned, independent electrical distributor marketing group in the electrotechnology industry, expanded earlier this year with the acquisition of another marketing group, Equity/EDN. The group’s network of electrical distributor members work closely through IMARK programs with over 100 of the electrical industry’s leading manufacturers and service providers to maximize profitability, increase market share and strengthen business relationships. CMA was selected by the IMARK Group because of the firm’s deep understanding of the electrical industry and has provided innovative marketing programs for several of IMARK Group’s member companies in the past.

A team of 12 from CMA will manage the relaunch of the quarterly magazine as IMARK Now (previously Marketfocus) to reflect the organization’s recent expansion. This includes management of editorial content, design, layout, advertising sales and other logistics. IMARK Now will reach approximately 8,000 readers.