Planting Seeds on the Internet

Erin Higgins, CMA Director of Marketing Services, recently sat down with us to discuss digital marketing for a recent issue of CMA Market Buzz. Among other interesting facts, Higgins reported an increased client focus on digital marketing strategies, not only through websites, but email marketing and social media such as blogs, Facebook, LinkedIn and Twitter. Below are some excerpts from the Q&A.

“More clients are working with CMA to deepen their web conversations with customers and prospects,” says Higgins, who guides clients through the development and rejuvenation of websites as well as other digital marketing mediums.

“With all businesses, developing a website is typically the keystone to their initial marketing effort once we’ve worked with them to discover and establish a strategic and branding direction,” she says. “Website development or redesign also dovetails well with a public relations effort, which helps drive target audiences to the site.”

Higgins observes that in the past, companies established basic ‘brochureware’ websites, then updated them with animation. “Now it’s more of a hybrid. Websites are cleaner, there’s less Flash, more white space and brief, top of mind content. Depending on the client and target audiences, video is also being integrated more frequently.”

CMA advises clients to continually update their websites, not only to keep content fresh but as part of their search engine optimization (SEO) strategy. “Search spiders recognize and gravitate to updated content, resulting in a higher ranking for a company in search results,” she says.

Ask Erin yourself! Email her at ehiggins@cmasolutions.com and find out more about CMA’s web capabilities and how they can work for you!