Using QR Codes to Promote Your Business

A Quick Response code or a QR code stores information in a seemingly random digital code. Scanned by a mobile phone, the code leads users to a website to find out more information on whatever a company is promoting.

Whether you are an avid user, or have been meaning to check it out at some point, the reality is this technology is growing in usage among businesses looking to further promote their products and services to their target audience. Check out the following ways you can market your business using QR codes.

1. Business Cards – Instead of bombarding your business card with all of your contact information, include only the essential information needed for prospects to contact you. Then use a QR code that will lead them to more information about your company and its products and services.

2. Invitations – To help drive current and prospective clients to a launch party for a new product or to celebrate a business milestone, create a QR code for your event marketing. The code will lead users to the event invite giving them the ability to easily RSVP for the event and help you track attendance. 

3. Press Releases – Use a QR code on your company press releases. This will help the media and interested readers learn more about your company and its products and services.

4. Social Media – Have your QR code direct users to a website where they can follow your business on Twitter, like your Facebook page or even join your LinkedIn Group. This will help build your company’s social media following and foster engagement. Once they participate, say thank you by sending them an email with a special discount or freebie. 

Interested in using QR codes to promote your business? Email us today.

Erin Higgins

Director of Marketing Services

ehiggins@cmasolutions.com

Marketing Must Haves

Regardless of size or even budget, there are key marketing items that every business, big or small, needs. Below are the basic marketing items that can help build your company’s brand.

The Essentials

Strategy. Throwing marketing against the wall to see what sticks wastes both time and money. The rest of the marketing essentials fall into place once you have a strategy set.



Logo. A professional logo for print and online usage as well as black and white executions are the building blocks of your company’s brand identity.



Website. When prospective clients are looking for a product or service, their first step is usually Google. A well-designed and easy to navigate website can be developed on any budget.



E-blast template. More communication is done via e-mail than ever before. Make sure your company is not left behind with the typewriter and design a template that incorporates your logo and branding.



Business cards. An old school favorite that still has impact, this is truly an essential marketing item for in-person networking that shouldn’t be left to a fly-by-night printer/designer.



As with any list, there are going to be many of you who feel I missed an “obvious” essential (leave your thoughts in the comments section).

Marketing is a sum of its pieces and what is essential to one company might be an extra to another. CMA works with all of our clients to put together a customized marketing strategy for their unique needs.

Are you ready to put together your “essential” marketing pieces? Give us a call.

Jeffrey E. Barnhart
President and CEO
jbarnhart@cmasolutions.com