Maximize the Impact of your Website

When evaluating your current website, it is important to consider the tone and company values it relays. Old York Country Club, one of the finest golf courses in New Jersey and the mid-Atlantic, turned to CMA for a redesign of the club’s site to create a visually appealing and contemporary website, www.oldyorkcc.com, so the club’s online presence matched the distinction of its golf course’s reputation. Read more for tips you can use to update your website’s design. 

Keep in mind your company’s brand, positioning and philosophy are important when designing all marketing pieces. CMA kept this the focus of the website redesign project for Old York, adding elements and colors that are stately yet relaxed, underscoring both the grand sweep of the golf course and the many opportunities for leisure and social activities. Copy themes focused on a sense of belonging to a larger membership and social family as well as an impressive recreational facility. 

When evaluating your website, another point to consider is the way your company’s website will be viewed. CMA paid special consideration during the design and programming process to ensure that all elements are compliant with modern electronic devices such as the iPad and iPhone.

Updated photo galleries can keep websites fresh and show visitors your company’s personality and benefits. Old York Country Club’s website has been updated to include a grand and colorful photographic tour of the course and club facilities, and showcases the club’s abundant and distinctive recreational, social, dining and leisure amenities for the whole family. 

A password protected Members Only section is another great website element to consider when evaluating your current site. Included in Old York Country Club’s website, this feature helps members keep in touch through a searchable member directory and by serving as a resource for the latest news, upcoming golf and social events. 

Need help taking a fresh look at your website? Give us a call!

Don’t Fear the New Year

Let’s face it. 2009 has left many business owners reluctant to make any large investments in their business’s future—even if those investments are essential for long term growth. The financial crisis left a sense of unpredictability, and decision makers are still pulling back on planned marketing projects and strategies while the storm blows over.

Back in September, we discussed the paralysis of decision makers to move marketing initiatives forward. The consolidation of roles and possibly, the creation of new positions, have left businesses frozen by uncertainty.

While the emergence from the recession is expected to be slow this year, 2010 provides us with a fresh start. Stop feeling helpless by developing strategies that play on your business’s current strengths and position your brand for future successes.

Yes, there are outside forces you may be unable to control. CMA’s Marketecture™ process analyzes the best ways to position a company through marketing and advises company executives how to deal with outside forces such as technological advances, political/policy changes and socio-cultural implications. By focusing on these forces and how your company ranks among the competition—something most business owners are not able to devote time to on a regular basis—your business will once again become agile and ready to move forward into the year ahead.

Perhaps the new year holds new opportunities for your business. What needs will emerge out of the recession? While the economy strengthens, consider working with experts who know the ebb and flow of business cycles and can customize marketing strategies to fit your business.

Jeffrey Barnhart
President and CEO
jbarnhart@cmasolutions.com