For over 20 years, the CMA holiday card has symbolized the fun and creativity of our staff. The original concept was developed back in the early days of CMA, but the idea of featuring the smiling faces of our employees has remained a timeless favorite among our network of clients, vendors and friends.
Starting in 1992, when CMA was a mere five years old, the first holiday card to feature the likenesses of the agency staff was introduced using caricatures of each staff member instead of photos. The following year, the studio team and I continued this theme, but arranged for a photo shoot and positioned the staff photos to look like each member’s head was peeking out of a gift box—no easy feat in the days preceding Photoshop!
Since then, the CMA team has been seen climbing, perching, falling off of and dancing around various holiday-themed items including a snowman, a nutcracker, a toboggan and a penguin. CMA’s furry friends even got involved in 2008. Our pet-friendly office was at peak capacity with dogs, cats, bunnies and turtles during this famous photo shoot for our signature card—perhaps the one we received the most comments on ever!
Eighteen years after the first personalized CMA holiday card, this signature piece continues to be recognized with awards from industry organizations. It also continues to be a perennial favorite of our own team to create. Each member of the staff gets involved with selecting the theme, bringing in props and coming up with creative poses. By showcasing our downright goofy nature, we hope clients, prospects and vendors see the human side of their CMA contacts as well as the high level of our creative abilities.
How do you retain your business relationships? Let CMA help you determine how to leave your signature mark and strengthen your network of customers and prospects.
Dave Sherwood
Creative Director
dsherwood@cmasolutions.com
Posts
No comments:
Post a Comment