Make it your New Year’s resolution to follow this simple list of marketing don’ts for 2011.
Don’t make the same mistakes you made last year. You’ve spent the time reviewing last year’s marketing plan (link to last post). Make sure you apply the lessons learned to next year’s strategy.
Don’t just tweak last year’s plan. Changing the dates to 2011 isn’t enough. The market has changed. Your potential clients might have changed. Taking a fresh approach and building on last year’s success is the key to continued growth in the New Year.
Don’t plan in a vacuum. Spend time talking with current clients and even prospective clients. Find out what their 2011 plans are so you can better communicate how your company can meet their needs.
Don’t get caught with a website that screams 1995. Just having an “online presence” is no longer good enough. Your company’s website is a reflection of your overall company image. A modern, up-to-date website lets your customers know your company is moving forward and growing.
Don’t forget to get social. With the three social media leaders, Twitter, Facebook and LinkedIn, continuing to grow and more niche industry sites establishing themselves, chances are your target market is active online. Now is the time to learn how to use these tools to establish a two-way conversation with your prospects.
Don’t send mixed messages. Is your website copy and direct mail messages in sync? Has your newsletter gone and developed its own brand identity? Chances are overtime your branding has gotten off course as marketing was treated as a project, not a long term strategy. Get everything back in line and moving in the right direction.
What are your marketing do’s for 2011?
Jeffrey Barnhart
President and CEO
jbarnhart@cmasolutions.com
Don’t make the same mistakes you made last year. You’ve spent the time reviewing last year’s marketing plan (link to last post). Make sure you apply the lessons learned to next year’s strategy.
Don’t just tweak last year’s plan. Changing the dates to 2011 isn’t enough. The market has changed. Your potential clients might have changed. Taking a fresh approach and building on last year’s success is the key to continued growth in the New Year.
Don’t plan in a vacuum. Spend time talking with current clients and even prospective clients. Find out what their 2011 plans are so you can better communicate how your company can meet their needs.
Don’t get caught with a website that screams 1995. Just having an “online presence” is no longer good enough. Your company’s website is a reflection of your overall company image. A modern, up-to-date website lets your customers know your company is moving forward and growing.
Don’t forget to get social. With the three social media leaders, Twitter, Facebook and LinkedIn, continuing to grow and more niche industry sites establishing themselves, chances are your target market is active online. Now is the time to learn how to use these tools to establish a two-way conversation with your prospects.
Don’t send mixed messages. Is your website copy and direct mail messages in sync? Has your newsletter gone and developed its own brand identity? Chances are overtime your branding has gotten off course as marketing was treated as a project, not a long term strategy. Get everything back in line and moving in the right direction.
What are your marketing do’s for 2011?
Jeffrey Barnhart
President and CEO
jbarnhart@cmasolutions.com
Posts
No comments:
Post a Comment