Revisiting Your Brand

As we approach the end of 2010, it is important for business owners to revisit their company’s brand identity. Does your brand still represent your company’s mission and goals? Does it continue to effectively showcase your company’s products and services? Does it appeal to your target audience? Once you’ve determined how your brand measures up, it is important to evaluate whether your company’s marketing pieces reflect this direction. Consider these tips for evaluating your brand.

Strategy. When revisiting your brand, it is important to take the time to meet with the decision makers in your company to evaluate your company’s strategic direction and if it still holds true. Through CMA’s Marketecture™ process, we take clients through a strategic planning session to determine an appropriate direction for branding and marketing their company.

Logo. As your logo is an important element to your company’s brand identity, make sure to evaluate whether it continues to standout in the minds of current and prospective clients. Does your logo format, color and design represent your company and speak to your target audience? You ultimately want to ensure your brand is identifiable throughout your targeted market.

Sales brochure. Your company sales brochure is consistently utilized by your team during the sales process. Make sure you determine whether it effectively showcases your company and its products and services, as this is a main tool in helping to bring in new business. Also, evaluate whether the information in your brochure clearly explains to your target audience why they should select your company’s products and services to fulfill their needs.

Need help re-establishing your brand? Give us a call today.

Jeffrey Barnhart
President and CEO
jbarnhart@cmasolutions.com