Creating Digital Counterparts to Your Print Marketing

The digital edition of IMARK Now provides reading convenience and direct access to advertiser websites.

Giving your print marketing materials new life online can enhance your marketing ROI and help build your company’s Internet presence in an ever expanding digital world.

Beyond your typical PDF document, new software gives you the ability to transform your print newsletter, catalog or magazine into interactive digital marketing tool. The latest digital programs allow you to create a publication that mirrors a print version allowing you to turn pages and view information as you would normally in print.

CMA has worked with a number of clients on digitizing their print publications in order to help them increase their reach in the marketplace. While these web-based tools probably won’t completely replace your printed materials, they offer several benefits that should not be discounted.

Cost-effective. Increase your company’s reach and online presence without having to incur the high costs of printing and postage.

Interactive. Taking it to the next level, digital publications are often searchable by key word and provide the ability to link to more information. Connecting content in your company’s brochure to information posted on your website gives your brochure more legs and helps to get your marketing messages across.

Environmentally friendly. More and more of your prospects are environmentally conscious preferring to view materials online rather than receiving cumbersome catalogs or other materials in the mail. Giving recipients the choice lets you save green by being green.

Results focused. The ROI on print publications, or even on traditional PDF versions, can be difficult to track. Web-based publications have built in analytic tools that let you know who viewed what when and how often.

In today’s marketplace, print and digital aren’t mutually exclusive. Maximize your marketing success by integrating both into your marketing mix.

Jeff Barnhart
President and CEO
jbarnhart@cmasolutions.com