What Were Your Favorite Super Bowl Commercials?

Even though the Super Bowl is now behind us, this major event aired some alarming, creative and even sometimes disturbing commercials that left us talking long after the game was over. Anyone who works with CMA knows we’re always paying attention to creativity and it’s not just our design team. We asked all of our employees to weigh in on some of their favorite Super Bowl commercials. Let us know which one you thought made the biggest impact!

“My two favorite Super Bowl ads were the Bridgestone one with the man and the beaver and the Doritos one when the guy licks another guy’s fingers and pants to get all the cheese from the Doritos.”

Erin Higgins, Director of Marketing Services

“My picks for the best Super Bowl commercials were the Audi-escape the old luxury, the animated fire breathing dragon, now a confetti dragon after having a Coke, the VW one with the little boy dressed up as Darth Vader, the Bridgestone one where the beaver saves the driver from the washed away bridge and the KIA one where everyone is stealing the car.”

Melanie Kotsonis, Executive Assistant

“My favorite was the Chrysler “Imported from Detroit” ad. It was a powerful way to solidify the brand after all of the issues the car industry has had recently. Though I’d have to admit having two commercials (Brisk Ice Tea) with Eminem with such different messages felt a little off overall.

In general, I felt the ads were a little disappointing. With all the advance promotions online, I felt like I’d already seen the commercials well before the game.”

Kelly McKelvey, Marketing Account Executive

“I also liked the Audi-escape the old luxury and the VW Darth Vader kid - what a great tie in to their PR campaign.

The one that surprisingly got the biggest laughs in my house was the Go Daddy one with Joan Rivers and pretty much all of the Doritos ads (the one where the Doritos brings the dead fish back to life was the best).

I also liked Hyundai’s campaign overall—they had some really interesting graphics and special effects…one even had a cool car kaleidoscope effect.”

Kaitlin Friedmann, Public Relations Manager

“Overall, I felt like the commercials weren’t that impressive this year. The only one that sticks in my mind is the creepy Doritos guy…but more for the creep factor than the funny factor.”

Jennifer Thayer, Association Manager

“My favorite commercials were the VW commercial where the little Darth Vadar makes the car start and the Doritos commercial, where the man is house sitting and sprinkles Doritos on everything to make them better and brings his friend’s Grandfather back to life.”

Corie Eisenberg, Marketing Coordinator