Tradeshows: Evaluating your Presence

How Can You Best Optimize Your Presence at a Tradeshow?

Your marketing agency can be the best weapon in your sales arsenal when it comes to tradeshows. Here are four ways to work with your agency to maximize your next tradeshow effort:

1. Choose those shows that will garner a substantial ROI. This seems straight forward but it is not always that easy. Tradeshow promoters do a good job of attracting companies to shows they may not need. With regional and local shows popping up all over the country, you should map out the potential ROI of each show.

2. Map out every aspect of your participation in the show and set goals. This means your booth logistics, events you will be attending, dealing with the media, attending seminars and, in general, working the event to the maximum. Setting goals is important because it will give you the knowledge necessary for continued success. Quantify your efforts and plan for a debriefing and following up once back in the office.

3. Coordinate any new technology available for your booth and on the floor. Tradeshows are about more than collecting business cards any more, it’s about being totally connected. Check out your competition and chances are they will be using the newest and best technology to woo potential clients—even Nintendo Wii and interactive videos are being used to draw them in. Utilize social media and other web technologies to promote your presence before, during and after the show.

4. Take your agency’s advice. That’s what they are there for: to aid in the marketing of your products and services. CMA has been an experienced partner at tradeshows for 23 years helping companies exhibit and succeed at these all important events.

We are eager to work together to help you achieve your potential.

Erin Higgins
Director of Marketing Services
ehiggins@cmasolutions.com