When evaluating your current website, it is important to consider the tone and company values it relays. Old York Country Club, one of the finest golf courses in New Jersey and the mid-Atlantic, turned to CMA for a redesign of the club’s site to create a visually appealing and contemporary website, www.oldyorkcc.com, so the club’s online presence matched the distinction of its golf course’s reputation. Read more for tips you can use to update your website’s design.
Keep in mind your company’s brand, positioning and philosophy are important when designing all marketing pieces. CMA kept this the focus of the website redesign project for Old York, adding elements and colors that are stately yet relaxed, underscoring both the grand sweep of the golf course and the many opportunities for leisure and social activities. Copy themes focused on a sense of belonging to a larger membership and social family as well as an impressive recreational facility.
When evaluating your website, another point to consider is the way your company’s website will be viewed. CMA paid special consideration during the design and programming process to ensure that all elements are compliant with modern electronic devices such as the iPad and iPhone.
Updated photo galleries can keep websites fresh and show visitors your company’s personality and benefits. Old York Country Club’s website has been updated to include a grand and colorful photographic tour of the course and club facilities, and showcases the club’s abundant and distinctive recreational, social, dining and leisure amenities for the whole family.
A password protected Members Only section is another great website element to consider when evaluating your current site. Included in Old York Country Club’s website, this feature helps members keep in touch through a searchable member directory and by serving as a resource for the latest news, upcoming golf and social events.
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