Summer Spells Success for CMA Client Events

The Transportation Marketing and Sales Association (TMSA) and Rental and Staging Network (RSN) commended CMA on the innovative strategies and tactics used to stage two successful meetings. The TMSA Annual Conference held in early June at the Rancho Bernardo Inn in San Diego, California and RSN’s Leadership Symposium, held in early August at the Westin O’Hare in Chicago both exceeded client expectations thanks to the collaborative efforts of CMA’s internal teams.

CMA handled all aspects of the TMSA Conference including attendee registration, speaker arrangements, on-site management, food and beverage and site selection, as well as developing the annual Conference program and executing marketing materials. By promoting the Conference through public relations and e-mail communications, CMA generated interest in the event among members and throughout the transportation and logistics industries leading to a total of 175 attendees. CMA also tapped into members’ growing use and interest in social media and created a Twitter contest to keep attendees engaged. 

CMA was also instrumental in launching RSN’s first-ever Leadership Symposium. A network of geographically-diverse rental and staging companies with complete event capabilities, RSN turned to CMA to stage an event focused on business development education for RSN’s 16 member companies. CMA promoted the Symposium with public relations to raise awareness for the association within the audio/visual industry.