Breaking through the clutter is harder than ever. Coming up with a new and unique way to connect with top prospects or clients can be a challenge. Sometimes you need to think inside the box! Sending out a “boxed” 3D promotional item can help your company stand out from the crowd and give you a chance to present your unique selling proposition in a creative way. The investments for these types of campaigns can be high but so can the ROI if they are done right. Consider these tips to make the most out of 3D marketing.
Check your list. This type of program should be very targeted and executed with a clean list. Nothing spoils the impact of a wow marketing piece than having it sent to someone who no longer works for the campaign. Pick your top prospects and confirm all the information.
Get the message right. It’s great to have fun and come up with a unique 3D item but make sure your marketing message isn’t lost in the laughter. Ensure the item means something and include a personalized note or other materials if possible.
Make sure it’s the total package. Think about how the item will be delivered as part of the overall piece. Don’t miss the opportunity to brand the package reinforce your marketing message
Is it desk worthy? After all the hard work of putting this marketing piece together, you certainly don’t want to end up in the trash so consider what might get a piece of prime real estate in your prospects’ offices. Depending on your audience a fun/unique item might be the way to go or if they’re a more practical group something useful might make more sense.
Put your name on it. Sometimes the most obvious detail is the one that’s missed! Whatever you do make sure the item has your contact information and logo so that your company is always front and center with your prospects.
Take a holistic approach. No matter how fantastic the piece you send is, it isn’t going to close the deal on its own. The tried and true multi-touch sales process works for a reason. Make sure you don’t wait too long to get on the phone and follow-up. Ultimately, it’s that personal connection that will bring home the sale.
Need help with your next “in the box” idea? Give us a call.
Director of Marketing Services